Children’s Bike Safety Program at Daytona International Speedway

Florida Hospital Media Contact: Anna Donaldson, (904) 537-8358

Childress Institute for Pediatric Trauma Media Contact: Kara Thompson, (336) 491-9766

**Interviews available upon request  

Photo Op: Children’s Bike Safety Program at Daytona International Speedway

DAYTONA BEACH, Fla. – Leading into the Coke Zero 400, Florida Hospital, the Childress Institute for Pediatric Trauma and Richard Childress Racing (RCR) are teaming up to promote bicycle safety with a free helmet fitting for children in the Florida Hospital injector at Daytona International Speedway on July 1 from 3 – 5 p.m.

Florida Hospital and the Childress Institute for Pediatric Trauma will provide a bike helmet to children. In addition, Florida Hospital’s state-certified bike helmet fitters, the Volusia County Sheriff’s Office, officers from the Daytona Beach Police Department and Citizens on Patrol will properly fit and adjust the helmets.

According to the CDC (Centers for Disease Control and Prevention), millions of Americans ride bicycles, but less than half wear bicycle helmets.

In 2010 in the U.S., 800 bicyclists were killed and an estimated 515,000 sustained bicycle-related injuries that required emergency department care. Roughly half of these cyclists were under the age of 20.

Children (5-14 years) and adolescents (15-19 years) have the highest rates of nonfatal bicycle-related injuries, accounting for more than one-third of all bicycle-related injuries seen in U.S. emergency departments. In the event of a crash, bicycle helmets can reduce the risk of head and brain injuries.

Driver appearances will also occur during this event, including brothers Austin and Ty Dillion, as well as racing legend, team owner and Hall of Famer, Richard Childress at 3 p.m.

In addition, attendees can receive a free plush teddy bear during the event by participating in the Florida Hospital Buddy Bear program from 2 to 7:30 p.m. After completing a get-well card that will be given to a pediatric patient at Florida Hospital along with a teddy bear, participants will also receive their own bear to take home with them.

Florida Hospital is the official healthcare provider of the Daytona International Speedway.