Childress Institute for Pediatric Trauma Launches ATV Safety Video

Featuring NASCAR Drivers Ty and Austin Dillon

 ATV Safety


WINSTON-SALEM, N.C. (August 13, 2015) – The Childress Institute for Pediatric Trauma launched an all-terrain vehicle (ATV) safety video featuring NASCAR drivers Ty and Austin Dillon. The video provides tips for kids and parents to reduce injuries from ATV accidents.


“We hope kids and parents learn they can be safe while having fun in the great outdoors,” said Bob Gfeller, executive director of the Childress Institute. “A helmet can be the difference between life and death in an ATV collision or rollover, reducing injuries by 50 percent. Initial reports show an increase in injuries for children this year and we hope the ATV safety video will help prevent severe injuries in children riding ATVs.”


Reduce ATV head injuries by 50% when you wear a helmet.

The Childress Institute recruited the Dillon brothers to encourage kids to be smart about being safe. They are avid outdoor and sports enthusiasts, in addition to racing for their grandfather, Richard Childress. The Dillons recommend that kids follow their example in racing by wearing the right safety gear for the activity. They encourage viewers to learn ways to keep kids and everyone around them safe:


  1. Wear a helmet – most fatal injuries on ATVs involve head trauma
  2. Don’t ride with more than one person on an ATV
  3. Make sure kids ride vehicles appropriate for their size – many accidents involve children riding vehicles too large for them to handle properly
  4. ATVs are made for off-roading – 33 percent of ATV deaths were on paved roads


More than 100,000 people are injured each year on ATVs and one in four of those injuries are kids under 16. August has the highest incidence of injuries and deaths on ATVs. To learn more about ATV safety and how to keep kids safe, visit or watch the video.


ATV Safety



About the Childress Institute for Pediatric Trauma

Life threatening injury is the No. 1 killer of kids in America. Nearly 10,000 children lose their lives every year from serious injuries, and many more are treated in the emergency room. It can happen anywhere, at any time, to any child. The Childress Institute for Pediatric Trauma discovers and shares the best ways to prevent and treat severe injuries in children. The Institute funds research, education and advocacy to help improve the care and treatment injured kids receive across the U.S. Visit to learn more.


Contact Kara Thompson for more information.